privacy policy

Last Updated: August 25, 2021

Night and Daye Studio, LLC (“We” or the “Company”) takes the privacy of its users seriously, and strives to comply with all national and global privacy regulations. We have adopted guidelines for our user relationships designed to respect the privacy and preferences of our users.

This privacy policy has been compiled to better serve those who are concerned with how their 'Personally Identifiable Information' (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

Company receives your information through our website, applications ads, and commerce services. This Company Privacy Policy describes how and when Company collects, uses, and shares your information when you use our services and website.

1. Information Use, Collection, and Sharing

This website is hosted by Squarespace. Squarespace collects personal data when you visit this website, including:

  • Information about your browser, network and device

  • Web pages you visited prior to coming to this website

  • Your IP address

Squarespace needs the data to run this website, and to protect and improve its platform and services. Squarespace analyzes the data in a de-personalized form.

When you buy something on this website, we collect personal information from you to fulfill the order. We may collect information like your:

  • Billing and shipping address

  • Details relating to your purchase (for example, your shirt size)

  • Email address

  • Name

  • Phone number

We share this information with Squarespace, our online store hosting provider, so that they can provide website services to us.

As you go through checkout, this site may auto-complete your shipping and billing address by sharing what you type with the Google Places API and returning suggestions to you to improve your checkout experience.

What Type of Information Do You Collect?

We only collect information that is provided with 1) consent, or 2) a legal basis, namely, a legitimate interest.  Personal information collected by the Company may include:

  • Name, postal address, phone number, social media account links, and e-mail address.

  • Financial account information, such as credit card number and other payment information. Please note, we do not retain credit card information, as it is processed through a third-party server, [Square].

We may also collect information about you such as:

  • If you create an account – your username, password, and other demographic information that you provide.

  • If you purchase from us– what you buy, how frequently you buy, and other products you look at.

  • If you opt-in for an email freebie our sign up for mailing list – your email address, interests as indicated by “checking the box,” your email opening rate, and your “click through” rate.

  • If you connect your account to another service such as Facebook, Google, Amazon, Twitter, Teachable, Disqus, the other service may send us your registration or profile information on that service that you authorize. This information enables cross-platform data sharing to improve your user experience.

  • Any of your personal data identified in this policy where necessary for the establishment, exercise or defense of legal claims, whether in court proceedings or in an administrative or out-of-court procedure, namely for the protection and assertion of our legal rights, your legal rights and the legal rights of others.

How Do You Collect Data?

We may 1) collect data you submit to us through forms, check out modules, or other methods, or 2) automatically collect website use information when you visit our website, by utilizing cookies, Local Shared Objects, and web beacons. 

Cookies are small data files stored on your hard drive by a website to, among other things, help us improve our site and your experience. In addition, this site uses targeting or advertising cookies to count visits to our site and to see which topics, products, and features are popular to our users. These cookies are used by third parties such as social networks and advertisers to collect information about your browsing habits and share it with other websites so they can display advertising relevant to you, provide services, and to allow “Like” buttons and “Share” buttons to work. Most browsers feature an “opt out” of cookie collection, and you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. The methods for doing so change from browser to browser, and from version to version. You can obtain up-to-date information about blocking and deleting cookies via these links:

In addition, to identify Local Shared Objects on your computer and adjust your settings, visit:  http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html. The information we gather may include information about your Internet service provider, your operating system, browser type, domain name, Internet protocol (IP) address, your access times, the website that referred you to us, the Web pages you request, and the date and time of those requests. 

We may also collect aggregated or anonymized usage data that does not personally identify you, but will provide us with information on site usage.

How Can I Update My Personal Information?

We offer choices for you to update your personal information and the way we communicate with you. Here are some of the ways you can request changes:

Follow the opt-out instructions in promotional emails we send you.

Sign in to your account, if you have one, and visit the Account Settings section to manage your preferences and to update your personal information.

Email [sarah-daye@nightanddayeevents.com]

If you opt out of receiving promotional communications from us, we may still send you transaction-based communications, such as emails about your accounts or our ongoing business relations with the Company.

Users can opt out of interest-based advertising through:

How does our site handle Do Not Track signals?

We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does Company Share Personal Information With Third Parties?

We do not disclose your personal information except in the limited circumstances described here. We may share information with any Company subsidiary or holding company, insurers, professional advisors, website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it's release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property or safety, and for the establishment, exercise, or defense of legal claims, whether in court proceedings or an administrative out-of-court procedure.

We retain the email addresses of those who send us email, who purchase goods and services via our website, who register for access to our site, and who subscribe to our email newsletters.  We retain these email addresses, along with other information you provide, in our mail list service, Squarespace Email Campaigns.  We do not disclose these email addresses to third parties by “list sharing” or selling your information.

We sometimes work with third parties or our carefully selected advertisers (“Third Party Services”) to analyze user’s preferences, provide content, products, or services of interest to that user, or to collect data for conversion tracking (that is, what actions you take after you click on an ad).  Third Party Services used on this website include:

  • [GOOGLE ANALYTICS, ZAPIER, FACEBOOK PIXEL, FACEBOOK CONVERSION TRACKING, FACEBOOK CUSTOM AUDIENCES GOOGLE FONT API, TYPEKIT, YOTPO, SQUARESPACE ANALYTICS, SQUARESPACE ACTIVE STORE, SQUARESPACE ADD TO CART, LOCAL BUSINESS SCHEMA, ORGANIZATION SCHEMA, AFTERPAY, ]

Note that these third parties may have their own privacy policies.  Please refer to their individual Terms of Service or Privacy Policy notices for more information on how they use personal data delivered to them.

Non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses. We use anonymous aggregated data about our customers or users to allow us to create marketing profiles, determine site metrics, provide up-to-date information to potential advertisers, and provide other support services.

How does your website interact with Google?

Google's advertising requirements can be summed up by Google's Advertising Principles. You can access these principals at https://support.google.com/adwordspolicy/answer/1316548?hl=en

We utilize the following Google Services:

      • Remarketing with Google AdSense

      • Google Display Network Impression Reporting

      • Demographics and Interests Reporting

      • DoubleClick Platform Integration

Google, as a third-party vendor, uses cookies to serve ads on our site. We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website. Google's use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy. Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.

What Happens if you Change your Privacy Policy?

We may update this policy from time to time by publishing a new version on our website. You should check this page occasionally to ensure you are happy with any changes to this policy. We may notify you of significant changes to this policy by email. 

2. Use of Personal Information

How Do You Use Information About Me, a User?

We use and processes information which we have either 1) consent, or 2) a legal basis to process, namely a legitimate interest.  We may use the information we gather to:

  • Administer our website and business, provide our services, ensure the security of our website and services, and maintain back-ups of our databases;

  • Enable and monitor your use of the website;

  • Communicate with you about your orders, purchases, accounts, and requests for information;

  • Allow us to process orders, registrations, and customer service inquiries;

  • Provide you with information about content, products, and services we offer, and advertise/ market relevant content, products, or services to you;

  • Allow us to better service you in responding to your customer service requests;

  • Administer a contest, promotion, survey or other site feature;

  • Quickly process your transactions;

  • Keep proper records of transactions;

  • Send periodic emails regarding your order or other products and services; or to

  • Comply with, enforce, defend, or indemnify our or any other party’s legitimate legal interest.

3. Email Marketing

Marketing Emails

We may send you marketing emails, which you can unsubscribe from by clicking the link at the bottom of the email. We share your contact information with Squarespace, our email marketing provider, so they can send these emails on our behalf.

Abandoned Cart Emails

You’ll receive an automated email within 24 hours after you abandon your shopping cart, if all of the following occur:

  1. You enter your email address at checkout, or are logged into your Customer Account.

  2. You add a product which is in stock to your shopping cart.

  3. You close your browser or leave this website without completing your purchase.

You can unsubscribe from these messages at the bottom of the email.

The email will link back to this website, where you can pick up where you left off and complete your purchase.

Order and Account Emails

We may email you with messages about your order or account activity. For example, we may email you to tell you that:

  • You’ve created a Customer Account

  • Your Customer Account password has been reset or updated

  • You’ve made a purchase

  • Your order has shipped

It’s not possible to unsubscribe from these messages.

We share your contact information with Squarespace, our website hosting provider, so they can send these emails to you on our behalf.

4. Security

How is my Personal Information Secured?

We maintain appropriate physical, technical and administrative security to help prevent the loss, misuse, unauthorized access, disclosure or modification of personal information.  We use strong passwords to protect all accounts containing user data, and keep hard copies (if required) of user data confidential.

1)We use SSL certificates to protect your data.

While we take these steps to protect your personal information as much as we reasonably can, no system or transmission of data over the Internet or any other public network, or any storage of data, can be guaranteed to be 100% secure.  If you are concerned about your user data, please contact us at [sarah-daye@nightanddayeevents.com]

What happens if there is a data breach?

If there is a data breach, we will notify you by email within seventy two (72) hours.

5. Questions & Contact Information

If you have any questions, comments, or concerns about our Privacy Policy, please contact our Privacy Officer at:

  • Email:
    [sarah-daye@nightanddayestudio.com]

  • Phone:
    [540-478-5990]

  • Mail:
    [Sarah-Daye McDougall, 108 Shore Drive, Williamsburg Va 23185]